[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.ilusion.cz\/prodej-piva-v-cesku\/#Article","mainEntityOfPage":"https:\/\/www.ilusion.cz\/prodej-piva-v-cesku\/","headline":"Prodej piva v \u010cesku","name":"Prodej piva v \u010cesku","description":"\u010cesk\u00fd potravin\u00e1\u0159sk\u00fd fenom\u00e9n \u2013 pivo za\u017eije ve spot\u0159eb\u011b pravd\u011bpodobn\u011b nejv\u011bt\u0161\u00ed pokles prodeje za posledn\u00edch 14 let. Vypl\u00fdv\u00e1 to z\u00a0dat \u010cesk\u00e9ho svazu pivovar\u016f a sladoven pro m\u011bs\u00edc z\u00e1\u0159\u00ed. Sn\u00ed\u017een\u00fd prodej se t\u00fdk\u00e1 hlavn\u011b restaurac\u00ed, kter\u00e9 meziro\u010dn\u011b prodaly a\u017e o 4,2 procent piva m\u00e9n\u011b, v\u00a0p\u0159epo\u010dtu je to zhruba 25 mili\u00f3n\u016f litr\u016f. Prodej zlatav\u00e9ho moku naopak stoup\u00e1 v\u00a0obchodn\u00edch […]","datePublished":"2023-05-22","dateModified":"2023-05-22","author":{"@type":"Person","@id":"https:\/\/www.ilusion.cz\/author\/#Person","name":"","url":"https:\/\/www.ilusion.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/8e6cbe5510d042e6a0b15162e198f2fd22eed76a4b5a1734d2174c652daccabc?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/8e6cbe5510d042e6a0b15162e198f2fd22eed76a4b5a1734d2174c652daccabc?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"ilusion.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.ilusion.cz\/wp-content\/uploads\/img_a299976_w2180_t1510040612.jpg","url":"https:\/\/www.ilusion.cz\/wp-content\/uploads\/img_a299976_w2180_t1510040612.jpg","height":0,"width":0},"url":"https:\/\/www.ilusion.cz\/prodej-piva-v-cesku\/","wordCount":376,"articleBody":"\u010cesk\u00fd potravin\u00e1\u0159sk\u00fd fenom\u00e9n \u2013 pivo za\u017eije ve spot\u0159eb\u011b pravd\u011bpodobn\u011b nejv\u011bt\u0161\u00ed pokles prodeje za posledn\u00edch 14 let. Vypl\u00fdv\u00e1 to z\u00a0dat \u010cesk\u00e9ho svazu pivovar\u016f a sladoven pro m\u011bs\u00edc z\u00e1\u0159\u00ed. Sn\u00ed\u017een\u00fd prodej se t\u00fdk\u00e1 hlavn\u011b restaurac\u00ed, kter\u00e9 meziro\u010dn\u011b prodaly a\u017e o 4,2 procent piva m\u00e9n\u011b, v\u00a0p\u0159epo\u010dtu je to zhruba 25 mili\u00f3n\u016f litr\u016f. Prodej zlatav\u00e9ho moku naopak stoup\u00e1 v\u00a0obchodn\u00edch \u0159et\u011bzc\u00edch, a to zejm\u00e9na v\u00a0plechovk\u00e1ch, n\u00e1r\u016fst jejich prodeje stoupl a\u017e o 6,2 procenta.\u00a0\tPivo do plechovky nebo v\u00a0l\u00e1hvi?Prodej piva v\u00a0\u010desk\u00fdch restaurac\u00edch kles\u00e1 dlouhodob\u011b, nikdy v\u0161ak nepoklesl o tolik, jako letos. Kles\u00e1 i prodej piva v\u00a0lahv\u00edch a sudech, na vzestupu jsou naopak piva v\u00a0PET lahv\u00edch a plechovk\u00e1ch. P\u0159esn\u00e1 data svaz neuv\u00e1d\u00ed, poklesy se v\u0161ak pohybuj\u00ed a\u017e do 5 procent. Po\u010det prodan\u00fdch litr\u016f na jednoho \u010dlov\u011bka by tak mohl po dlouh\u00e9 dob\u011b spadnout pod 140 litr\u016f. Spousta ob\u010dan\u016f si nav\u00edc d\u00e1 rad\u0161i pivo doma, ne\u017e v\u00a0restauraci \u010di hospod\u011b.\u00a0\t\u010cern\u00fd rok \u010desk\u00e9ho pivovarnictv\u00edSvaz ozna\u010dil leto\u0161ek za \u010dern\u00fd rok \u010desk\u00e9ho piva. Podle n\u011bj m\u016f\u017ee za pokles prodeje zlatav\u00e9ho moku hlavn\u011b cel\u00e1 \u0159ada nov\u00fdch vyhl\u00e1\u0161ek a na\u0159\u00edzen\u00ed ze strany vl\u00e1dy, kter\u00e9 sni\u017euj\u00ed z\u00e1jem \u010desk\u00fdch ob\u010dan\u016f o hospody. Nejv\u00edc na vin\u011b je omezen\u00ed hazardu, z\u00e1kon o EET, ale hlavn\u011b z\u00e1kaz kou\u0159en\u00ed v\u00a0uzav\u0159en\u00fdch m\u00edstnostech restaurac\u00ed.K\u00a0situaci se ohradila i v\u00fdkonn\u00e1 \u0159editelka svazu pivovar\u016f, Martina Ferencov\u00e1, kter\u00e1 podotkla, \u017ee uveden\u00e9 z\u00e1kony jsou sp\u00ed\u0161e morovou r\u00e1nou pro \u010desk\u00e1 restaura\u010dn\u00ed za\u0159\u00edzen\u00ed. \u201eJsme si pln\u011b v\u011bdomi spole\u010densk\u00e9 nebezpe\u010dnosti n\u011bkter\u00fdch \u010dinnost\u00ed, proti nim\u017e jsou nov\u00e1 opat\u0159en\u00ed nam\u00ed\u0159ena, z\u00e1rove\u0148 bychom v\u0161ak cht\u011bli upozornit na negativn\u00ed dopady, kter\u00e9 m\u00e1 p\u0159ehnan\u00e1 regulace na trh,\u201c uvedla Ferencov\u00e1. Osobn\u011b \u0159editelka proti nov\u00fdm na\u0159\u00edzen\u00edm nic nem\u00e1, p\u0159i\u0161la v\u0161ak podle n\u00ed a\u017e p\u0159\u00edli\u0161 brzy za sebou a odradila tak v\u011bt\u0161\u00ed mno\u017estv\u00ed lid\u00ed, ne\u017e kdyby byla na\u0159izov\u00e1na s\u00a0\u010dasov\u00fdm odstupem.                                                                                                                                                                                                                                                                                                                                                                                        4.7\/5 - (6 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Prodej piva v \u010cesku","item":"https:\/\/www.ilusion.cz\/prodej-piva-v-cesku\/#breadcrumbitem"}]}]